In case you missed it, I interviewed Veronica Castillo last month about her experience becoming vegan. Besides being a passionate advocate for a plant-based lifestyle, Veronica is a woman of many talents, specializing in freelance writing, career consultation services, weight-loss, and fitness training. She is also an advocate for disability rights. Read more about this amazing Jill-of-All-Trades in this exclusive interview:
1. How did you get started as an entrepreneur?
I have always been an advocate, it’s what led me to my work for the ADA (Americans with Disabilities Act). I believe in access and equality for all. I started working with individuals with disabilities and educating them on their rights in the workplace. I don’t like seeing people terminated when they are protected. I wanted to change that by educating people on their rights and educating employers on their obligations under the ADA. This led to working with both individuals and small businesses on workplace accommodations and overall ADA compliance.
I’ve been writing all of my life- school makes us all authors. In 2016, I decided to explore writing professionally. I started out as a ghostwriter in the insurance space. One thing led to another and I was offered the opportunity to publish my first piece. A bit later, I was offered the opportunity to contribute an article discussing my success with weight loss. I have been consistently writing published pieces since. My work can be found on Lifehack, Medium, and LinkedIn to name a few.
I have been writing resumes for family and friends for years. They would refer their friends, and their friends would refer their friends, and so on. I accepted a partnership with a start-up to join its platform as a freelancer. That’s where my resume writing took off.
In 2018, I left home for the road! I started traveling the United States exploring vegan eats and nature. I’m able to take my work on the road–one of the best things about my business.
2. What is unique about your service?
My passion and compassion offer uniqueness. I don’t want to educate you solely on your rights; I want to empower you. I don’t want to write a resume; I want to create your marketing pitch. I don’t want to just teach you about insurance coverage; I want everyone to understand insurance as it relates to finances and how it ties into risk.
When I am writing and advising on the 10 best exercises to do at home, I don’t just want to list the exercises; I want to give you facts backed by experts and research. I don’t just want to tell you the ways that you can lose weight; I want you to be healthy overall- mind, body, and soul. Everything that I do resonates with my soul, and because of that, everything created is done with light and love.
3. What is your mission?
My mission is to motivate and inspire everyone — client or not. No matter who lays eyes on my work, I want them to leave inspired and better than they were before reading my work.
4. Where do you see your business in the next year? In the next five years? The next ten years?
My goodness. In just two years, everything changed for me. Everything changed for the better. I never imagined that everyday passions would turn into something so amazing. Next year and every year, my goal is to educate and inspire. If I can keep people with disabilities employed, then I have succeeded. If I can help people get jobs- I’ve succeeded. In 10 years, I hope that people can say, ‘My disability doesn’t mean that I have no ability; it means that I have different abilities. I am a person with a disability–fully able and working with Veronica helped me keep my job or get a job.’
5. Do you have any advice for people looking to start a business?
What worked for me was listening to and getting to know me. I wanted to start a business doing the things I love. It made it easier for me to be effective which turned into growth. Don’t go with what makes money, go with what makes you happy. There’s an old saying, ‘Do what you love and you’ll never work a day in your life.’ I learned what that meant when I went off on my own. Follow that advice.
To get in contact with Veronica follow her on her Instagram page.
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